After over a year away from releasing music, BIBC (Born In Between Colours) re-emerges with a statement of intent. The Swedish-born, London-based artist and producer unveils “soft launch”, a collaboration with long-time friend Gallileo, and in doing so, signals the dawn of a bold new chapter ahead of his much-anticipated debut album.
At its heart, “soft launch” is a playful concept track rooted in the modern phenomenon of low-key relationship reveals. Yet beneath its lighthearted theme lies a layered production that showcases BIBC’s growth as both an artist and producer. Blending atmospheric synth melodies, percussive textures inspired by dancehall, and an introspective vocal delivery, the single feels as intimate as it is infectious. The chemistry between BIBC and Gallileo, seven years in the making, is undeniable, with their voices weaving seamlessly into the track’s shifting sonic landscape.
Speaking about the release, BIBC frames it as a reset: “This song represents a fresh start for me. I’ve spent the past year refining my sound, evolving as an artist and preparing for this moment. ‘soft launch’ is the first step into a new era – one where I’m finally stepping into my full potential.” That sense of renewal is palpable in the track’s polished yet dynamic production, which feels both carefully considered and unafraid to experiment.
For BIBC, “soft launch” is more than just a reintroduction, it’s a reminder of his genre-bending versatility. Already boasting a career that includes standout festival appearances at Way Out West and Spotify’s Spotifest (sharing the stage with Zara Larsson, Sean Paul, and Fatboy Slim), as well as sold-out shows at O2 Academy Islington and Södra Teatern, he has consistently proven his ability to straddle underground credibility and mainstream appeal.
Now, with “soft launch”, BIBC offers a glimpse of what’s to come: music that balances vulnerability with vibrance, intimacy with ambition. It’s a track that captures the thrill of new beginnings, romantic, personal, and artistic alike, while setting the stage for an exciting debut album later this year.
