Pop just got a global remix — and Cheerful Music is the name on everyone’s lips.
Born in Shenzhen in 2019 and landing in London in 2023, the label is shaking up playlists everywhere with its bold blend of Chinese creativity and UK-European pop energy.
From viral tracks like “MO WEN GUI QI” and “YI XIAO JIANG HU (Subject Three)” to the dreamy, cinematic “TA SHAN HE”, Cheerful’s sound is the definition of next-gen pop: innovative, emotional, and borderless.
What’s making them stand out? Their mission. Cheerful Music isn’t just releasing hits — they’re building bridges. They’re pushing Chinese music culture onto the world stage while helping international artists break into China’s booming scene. With their mix of production, global distribution, and artist management, they’re redefining what “independent global” really means.
And they’re getting noticed: in 2024, Cheerful became the first Chinese label ever featured in a Harvard Business School case study. A year later, founder Snow.J was invited to speak to over 130 global leaders at Harvard — proof that their creative model is changing how the world sees music.
Big vision, bigger sound — Cheerful Music is leading the charge for the future of pop.
Learn more about Cheerful Music on their website, TikTok, and Instagram.
Contact: Danielle, Publicist | danielle.holian@decentmusicpr.com
