Dark Grooves and Deep Layers: ‘Hold On’ from Demayä & Alex Lowen is Out Now

Posted By: Joss Martin
October 3, 2025
Emerging, Emerging Talent, Featured, Features, New Music

A strong collaboration between Producers/DJs, Demayä and Alex Lowen, ‘Hold On (B-Side)’ lands on Calamar Records. Fusing deep percussive grooves with refined sonic detailing, the track offers a warm, hypnotic blend of Afro-House and driving energy — a production that speaks to both the dancefloor and the introspective listener; an emblem of creativity, collaboration, and forward-thinking sound.

With a reputation for pushing boundaries and demanding more from his own creativity, Demayä has established himself as a confident, genre-defying Producer, weaving a tapestry of influences to shape a distinct yet cohesive signature sound. Drawing from substyles like Afro, Organic, and Minimalist, whilst introducing hints towards ethnic rhythms and Berlin-styled grooves, he has carved a sonic identity that reflects authenticity, musicality, and originality, earning support from the likes of Damian Lazarus, Keinemusik, and Black Coffee.

For Alex Lowen, this joint collaborative project marks the next step in his continuously evolving journey: with over a decade of international experience spanning Europe, the US and the Middle East, he has become a familiar face on the circuit, supporting high-profile DJs like HUGEL whilst aligning with a variety of VIP names within the studio, including Mark Knight and James Hurr.

Now, through this latest offering, Demayä and Alex Lowen unite — complementing one another’s diverse approaches in a blend that moves fluidly across cultures, bridging Demayä’s rhythm-driven, globally inspired palette with Lowen’s versatile, culturally expansive sensibilities.

Through ‘Hold On,’ the pair deliver a production that feels equal parts unique, globally resonant, and dancefloor-ready – the kind of track with an energy dynamic that expands throughout: keeping movement, momentum, and drive at a constant interplay. As stacked percussion meets a dystopian-like low-end, the arrangement continues to drive ahead, weaving in spoken vocal layers, stuttering textures, expansive pads and an undercurrent of pulsating motifs. With a fluid yet distinctly ominous sound, ‘Hold On’ demands attention – carving out a journey where dark sonics collide with commanding details and groove-rich energy.

Ready to land with impact, this new track signals a bold artistic synergy between two artists driven by emotion, craft, and a shared sense of musical identity. With both Demayä and Alex Lowen carving their own distinct paths within the genre, this collaboration respects their individual identities while embracing a shared commitment towards innovation – creating music that explores fresh ground and reflects the breadth of their influences and artistic vision.

So, out via Calamar Records, listen to ‘Hold On (B-Side)’ by Demayä & Alex Lowen now and be sure to follow each of them across social media for updates on new releases, projects, and performances.

Stream and Buy ‘Hold On (B-Side)’ Here: