Music Crowns is proud to premiere Lauren Akosia’s inspiring new single, “It’s Time,” an uplifting Afro-house release that blends infectious rhythms with a powerful message of ambition, resilience, and self-belief. The London-based singer-songwriter, producer, actress, and voice artist continues to carve out a distinctive creative path, delivering a record that feels equally at home on the dancefloor and in moments of personal reflection.
Following the success of her debut single, “Let It Go,” Lauren Akosia returns with a vibrant release that further showcases her ability to fuse Afro-house, contemporary electronic music, Afrobeats, deep house, and R&B into a sound that is both globally minded and deeply personal. Produced by Jajii, with additional production from Akosia herself, “It’s Time” is driven by hypnotic percussion, warm electronic textures, and uplifting melodies that perfectly complement its message of embracing new opportunities and believing in your own journey.
“‘It’s Time’ is about encouragement,” Akosia explains. “It’s about pursuing your dreams, enjoying the journey, and pushing forward towards greater things. We are constantly developing, growing, and rising. It’s time to lock in, believe in yourself, and get ready for whatever it is you’re hoping for.”
That sincerity runs throughout the single. Rather than relying on familiar motivational clichés, Akosia delivers a performance rooted in authenticity, allowing her expressive vocals and thoughtful songwriting to carry the emotional weight of the record. Her experience as an accomplished actress, with screen credits including Mr Loverman and Whitstable Pearl, brings an unmistakable storytelling quality to her music, making every lyric feel intentional and emotionally grounded.
A graduate of the University of Nottingham with a BA (Hons) in Politics and International Relations, Akosia later trained at the renowned Mountview Academy of Theatre Arts and is also an alumna of the National Youth Theatre of Great Britain. Alongside an impressive acting career, she has performed at world-renowned venues including the Royal Albert Hall, Wembley Arena, and the National Theatre of Ghana, building a creative foundation that seamlessly informs her musical output.
Musically, Lauren Akosia occupies a compelling space where Afro-house, deep house, electronic music, contemporary R&B, and Afrobeats intersect. Fans of artists such as Black Coffee, Tyla, and Keinemusik will appreciate the record’s sophisticated production and effortless groove, but Akosia is steadily developing a voice and identity that feel entirely her own. “It’s Time” reflects an artist who understands that dance music can be emotionally resonant while remaining undeniably infectious.
Building on the momentum that saw “Let It Go” earn a nomination for Best International Act of the Year at the 2026 Ghana Music Awards USA, “It’s Time” represents another confident step forward for an artist whose career continues to bridge music, performance, and storytelling with remarkable ease.
With its empowering message, polished production, and irresistible Afro-house pulse, “It’s Time” is more than a feel-good anthem. It is a celebration of growth, possibility, and knowing when the moment has arrived to move forward. Music Crowns is delighted to premiere Lauren Akosia’s latest release, and if this single is any indication, her artistic journey is only just beginning.
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PR: Danielle Holian of Decent Music PR
