Cheerful Music, one of China’s most forward-thinking record labels, is set to make waves at the Amsterdam Dance Event (ADE) 2025. On Thursday, 23 October, the Royal Room at Escape will host the label’s official showcase, Cheerful Music Presents: Building The Bridge, a night promising a groundbreaking fusion of Chinese and global electronic music. The event positions itself as a cultural and musical bridge, aiming to connect emerging Chinese talent with international artists and industry professionals.
Attendees can expect an electrifying mix of EDM, dance-pop, and Mandarin-infused tracks, showcasing some of China’s most innovative electronic sounds. By combining high-energy DJ sets and live performances with cross-border collaborations, Cheerful Music is not just presenting music—it’s creating an experience designed to inspire collaboration and cultural exchange.
A highlight of the evening is the Live Song Plug segment, where topliners present new material to a global audience, fostering dialogue and creativity between Chinese and international artists. The showcase will also feature a cultural exchange session, providing rare insights into the development of music across markets—a backstage peek that music industry insiders won’t want to miss.
Cheerful Music has long been celebrated for its ability to merge Eastern and Western influences, with viral hits like YI XIAO JIANG HU (Subject Three), XIAO CHENG XIA TIAN, and TA SHAN HE. Building The Bridge continues this tradition, offering a platform for networking, live pitching, and cross-cultural collaboration, attracting publishers, DJs, and representatives from major platforms like Spotify, QQ Music, and Bilibili.
Tickets start at €15, with limited complimentary passes available through networking drinks hosted by Cheerful Music. For music fans and industry insiders alike, the showcase promises an immersive, forward-looking experience, reflecting the future of global electronic music innovation.
Grab your tickets here.
