From the bustling streets of London to festival stages across continents, Cam Cole has redefined what it means to be a one-man band. Known for his ferocious slide guitar work, thunderous foot percussion, and wild, soul-stirring vocals, Cole’s music fuses primal energy with fearless creativity. With his latest single, “Rabbit (She’s What I Want)”, he ventures into new sonic territory, melding his gritty blues roots with a kaleidoscopic, 1960s-inspired psychedelia that expands his sound without diluting its raw spirit.
The track, the first glimpse of his forthcoming fourth album Lost In Creation (out February 2026), is a hypnotic swirl of slide-driven grooves and mind-bending textures. Built around a swampy, USA-style riff that morphs into a dreamlike chorus, “Rabbit” feels both vintage and fresh, like stumbling upon a forgotten gem from the Woodstock era that somehow roars with modern grit.
“I was renting out this warehouse between tours to write songs and just stumbled upon this riff… all of a sudden this out-there combo that fuses 60s psychedelic rock, The Beatles, and USA-style slide blues emerged,” Cole explains. “I haven’t written a song like that before and I love switching my brain off to it, and I hope people can do the same.”
There’s a looseness and confidence to “Rabbit (She’s What I Want)” that speaks to an artist at the height of his creative freedom. Cole’s slide guitar cuts through like lightning, his vocals radiate grit and warmth, and the production feels rich yet organic, capturing the immediacy of his live performances while adding lush layers that hint at new horizons.
It’s the kind of track that blurs the line between jam and journey, psychedelic, bluesy, and utterly immersive.
Cole’s rise from London busker to international touring artist has been nothing short of remarkable. He’s become a viral sensation, appeared in Apple TV+’s Emmy-winning Ted Lasso, toured globally, and even had his travels chronicled in the Amazon Prime film American Mileage. His music has reached millions, from the street to the screen, yet his authenticity remains intact, a rare feat in today’s polished landscape.
Now, with “Rabbit (She’s What I Want)”, Cam Cole signals the dawn of his boldest era yet. It’s a song that doesn’t just showcase his musical evolution—it captures his spirit of rebellion, freedom, and discovery.
