Released into the glow of her debut album Mixed Emotions, powerhouse R&B vocalist Kim Cruse has unveiled a new video for the single ‘It’s Giving’, bringing her self-assured nature to the performance sonically and visually. Silky, sleek and unapologetically confident, it shares inspiration as it permeates from the speakers.
Since turning chairs on the voice and marching all the way to the Top Eight with John Legend, the Texas-born artist has carved a reputation for blending the richness of classic soul with a contemporary sheen. Across Mixed Emotions, Kim pushes that balance further, creating pure velvet in every word.
The video for ‘It’s Giving’ celebrates style, self-love and womanhood in glorious fashion. It radiates flair, amplifies the track’s message without compromise and adds a sense of celebration.
Kim shares, “‘It’s Giving’ is all about energy, confidence, and stepping into the version of yourself that doesn’t shrink for anybody. I wanted to create something that felt fun, feminine, and fearless. A record you can throw on when you need that reminder that you are in the moment. The writing process was rooted in affirmations and real-life conversations I’ve had with women who are owning their space and refusing to settle. Sonically, it’s giving Y2K, it’s giving attitude, it’s giving HER. I wanted the production and visuals to match the message…bold, nostalgic, and unapologetic. This release is a love letter to the girls who hype themselves up, walk in the room like they own it, and leave no crumbs.”
Listen here…
